The holiday season is one of the busiest times of the year for many businesses – and email marketing continues to be one of the key drivers of success. According to Shopify, email marketing was responsible for generating 24% of holiday sales in 2018. However, the...

Many companies generate more business during the fourth quarter than they do at any other time of the year. However, these same businesses also experience payment problems – not only during the holiday season but all year long. According to SCORE, if small business...

Being a business owner has its challenges, and there have been plenty of ups and downs to contend with in 2019. However, Thanksgiving is a time to celebrate your accomplishments and savor what you enjoy most about being in charge of your business destiny. Here are...

Employee motivation is critical to maintaining productivity, and business owners need to understand that communication plays a critical role in keeping their teams engaged. A workplace operates on the relationships between employees and company leadership – and clear...

Now in its 10th year, Small Business Saturday has generated an estimated $103 billion in sales since it began in 2010.  This year’s Small Business Saturday is November 30th – the Saturday after Thanksgiving – and many retail shops and restaurants will be pulling out...

Planning for a new year is always challenging. This is especially true for 2020, a year when economic and political uncertainty will complicate the outlook for every business owner. That said, planning your budget in advance can have a positive impact on your ability...

Establishing and maintaining creditworthiness is essential to the success and financial health of your business. It could mean the difference between getting approved for funding or denied, what types of credit terms and interest rates you’ll pay, and whether an...

The holiday season may be the peak period in your sales cycle or mark the start of your slow period. Either way, if your business generates the bulk of its profits during a specific time of the year, it’s important to have a cash-flow management strategy. Poor cash...

The shorter days that accompany the end of Daylight Savings Time serve to remind business owners of the value of time. Many organizations focus more on managing their expenses or their staff than they do on managing time. As a result, countless hours are wasted on...

A company’s culture is the set of values that reflect who they are, what their business is trying to achieve in the market place, and how they will go about achieving it. Small business owners who successfully raise the profile of their cultures inside and outside of...