Direct Mail vs Email Marketing

The benefits of email marketing are undeniable. Emails have become ubiquitous in our personal and business lives, and in an increasingly digital world, a strategic email campaign has become the penultimate way for small businesses to communicate with current and...

The Challenges of Growing a Small Business Too Fast

While it’s true that most people start businesses with the intent of growing them, the size or speed of this growth may not be the ultimate measure of success. Becoming too large or expanding too quickly can create unexpected challenges, and many small businesses have...

What March Madness Can Teach Small Business Owners

March Madness – the NCAA men’s basketball tournament – is getting underway. Sports fans consider it one of the most exciting events of the year, with 68 college basketball teams battling it out for the national title over the course of three weeks. Small business...

What’s Luck Got to Do with Business Success?

Entrepreneurs often say that luck has played a part in some of their greatest achievements. Although luck can contribute to business success, it may not necessarily be random luck. Chances are, it’s the kind of luck that comes from planning, preparation, and hard...

Tax Tip: Choose the Right Accountant

The 2017 Tax Cuts and Jobs Act made significant changes to the income tax laws for 2018 and beyond. The IRS website offers detailed information about how the new legislation will impact small businesses. However, this year it’s a good idea to consult a licensed CPA or...

Financing for Women-Owned Businesses

While women entrepreneurs continue to start businesses in increasing numbers, they often face unique challenges when it comes to running their businesses. Key among them is finding financing to help their companies thrive. Research suggests it is tougher for...

5 Tips for Trade Show Success

Exhibiting at trade shows is a big investment of time, money, and energy for small businesses. However, trade shows continue to be a popular, even growing, sales and marketing tool because they have a track record of producing measurable results. While prepping for...

Tax Tip: Expense Small Business Asset Purchases

The Tax Cuts and Jobs Act (TCJA) passed in December 2017 made sweeping changes to the income tax laws. If you own a small business, many of the changes will impact your 2018 taxes. Now more than ever, you need to understand the essentials of the new regulations to...